Mind map: Why is the Quayside key to the success of the Newcastle Gateshead brand?


  • The Quayside is the heart of the city. The name of our city is Newcastle upon Tyne. The river is significant. History and culture is what makes up the Quayside, from its industrial revolution to internal connections with other countries.
  • Industrial or commercial, the river is important and always there!
  • Focused on tourism (hotels and restaurants, Baltic and bridges)
  • Wildlife and nature
  • History of the bridges and the change of their uses
  • Change in road plans and pedestrians
  • Preserving heritage and traditions (“Keel Row” song), historical references
  • Maximum use of the space
  • Nautical related (architecture)
  • People from outside Newcastle and People who are from Newcastle = change their opinions
  • Sustainability and environmental concerns
  • Rebranding is balance, it can be good and bad?
  • Benefits for the future generation